Creating a new look for an innovative New York City school that stands out from the crowd

Riverdale, an independent Pre-K through 12 school in New York City, needed to refresh its brand and expand its identity to reflect the holistic learning experience it had developed through recent initiatives. Over a six-year period, Thought Partner worked closely with then Head of School, Dominic A.A. Randolph, and the Riverdale team to develop and lead the creative direction in a way that set it apart from its peers, and to develop a comprehensive strategy program for its messaging and communications across channels.