Unifying B2B and consumer platforms through cohesive and approachable branding

As a pioneer in bringing person-generated health analytics data to ground-breaking research, Evidation is a recognized partner with biopharma, med-tech, academia, and government. Thought Partner worked closely with the Evidation team to analyze the organization’s current context and develop a new brand strategy and visual design language, allowing the company to build on the strength of its foundational B2B relationships while incorporating a cohesive consumer-facing brand identity and extending and broadening its appeal across user demographics.