Jewish Journeys
Client
Shefa

Creating a brand language for a groundbreaking national study on Jewish psychedelic experiences

Scope
Branding

Thought Partner worked with Shefa, a nonprofit supporting Jewish individuals in exploring psychedelic experiences, to create a visual identity for the first national population study on Jewish psychedelic use. The resulting brand language balances credibility, imagination, and collaborative leadership. Designed to stand alone and integrate seamlessly with partner brands, the system includes logo, color palette, typography, social assets, and a participant recruitment landing page for Shefa’s site.

Individual letterforms from the logotype were used to create spirographs
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