Bringing a family-run farm’s values to life through a warm, grounded brand identity rooted in place, sustainability, and connection

This multigenerational farm in Mississippi’s blueberry country is known for its sustainable practices, high-quality meats and produce, and community-centered events. Thought Partner worked with the Bertel family to create a brand identity, website, and marketing materials that reflect the farm’s deep commitment to the land, hospitality, and meaningful connection. We began with a discovery process to define the farm’s tone, visual inspirations, and key messages. From there, we developed a full identity system to introduce the farm to a wider audience. The result is a flexible, lo-fi yet character-rich brand that captures the spirit of Three Fires Farms — rooted, generous, and deeply local.